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Apple Targets Core Cinese Customers
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作者 michaelmccomb 《China International Business》 2003年第04M期48-49,共2页
关键词 苹果公司 计算机工业 对外投资 中国 市场竞争
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Do Brands In China Care?
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作者 michaelmccomb 《China International Business》 2003年第03M期32-33,共2页
关键词 中国 CSR 公司社会责任 社会效益 竞争力
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Insurers Work to Sell China Peace of Mind
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作者 michaelmccomb 《China International Business》 2003年第05M期48-49,共2页
Marketing insurance in China these days seems as easy shooting fish in a barrel. Partly because of regulations and partly because of the sheer volume of demand, the few licensed insurance providers are riding the rapi... Marketing insurance in China these days seems as easy shooting fish in a barrel. Partly because of regulations and partly because of the sheer volume of demand, the few licensed insurance providers are riding the rapids of this boom. 展开更多
关键词 中国 保险业 保险公司 保险市场 人寿保险
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