This paper discusses culture. Scholars have not been able to agree on a definition of culture but most include values and norms as components of their definition. Intercultural communication is vital that skill manage...This paper discusses culture. Scholars have not been able to agree on a definition of culture but most include values and norms as components of their definition. Intercultural communication is vital that skill managers must possess in order to effectively do business in foreign countries. Hofstede＇s theory of national cultural dimensions is employed to provide a framework for defining intercultural communication. Subsequently, several countries are examined using Hofstede＇s scoring system for cultural dimensions. This is followed by a discussion of ways to achieve intercultural competence.展开更多
One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or...One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty展开更多
Since the advent of the U.S. Iraq war in 2003, there has seen an acceleration of functions and operations which used to be the province of government become increasingly privatized. The division of the world into publ...Since the advent of the U.S. Iraq war in 2003, there has seen an acceleration of functions and operations which used to be the province of government become increasingly privatized. The division of the world into public and private spheres is at the center of a debate over what the government＇s role should be. This paper seeks to frame the debate between public and private roles regarding security issues. The military has been one area where there has never been a question of nation states outsourcing or privatizing. This paper will touch on the use of mercenaries and then discuss the growing use of corporate entities to supply what were considered to be traditional military activities and objectives.展开更多
文摘This paper discusses culture. Scholars have not been able to agree on a definition of culture but most include values and norms as components of their definition. Intercultural communication is vital that skill managers must possess in order to effectively do business in foreign countries. Hofstede＇s theory of national cultural dimensions is employed to provide a framework for defining intercultural communication. Subsequently, several countries are examined using Hofstede＇s scoring system for cultural dimensions. This is followed by a discussion of ways to achieve intercultural competence.
文摘One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty
文摘Since the advent of the U.S. Iraq war in 2003, there has seen an acceleration of functions and operations which used to be the province of government become increasingly privatized. The division of the world into public and private spheres is at the center of a debate over what the government＇s role should be. This paper seeks to frame the debate between public and private roles regarding security issues. The military has been one area where there has never been a question of nation states outsourcing or privatizing. This paper will touch on the use of mercenaries and then discuss the growing use of corporate entities to supply what were considered to be traditional military activities and objectives.
