With the development of the times, the old educational content in the past can no longer meet the needs of the social development of our country for higher education. The reform of higher education is imminent. Ideolo...With the development of the times, the old educational content in the past can no longer meet the needs of the social development of our country for higher education. The reform of higher education is imminent. Ideological and political education has become one of the important topics. Consumer behavior is the application of behavior science in the field of marketing practice, which contains specific ideological and political elements either implicitly or explicitly. This paper explores the path of ideological and political construction of consumer behavior course, proposes the reform of the original teaching syllabus and content, innovates the teaching methods, and provides reference ideas for promoting the ideological and political construction and reform of college courses.展开更多
文摘With the development of the times, the old educational content in the past can no longer meet the needs of the social development of our country for higher education. The reform of higher education is imminent. Ideological and political education has become one of the important topics. Consumer behavior is the application of behavior science in the field of marketing practice, which contains specific ideological and political elements either implicitly or explicitly. This paper explores the path of ideological and political construction of consumer behavior course, proposes the reform of the original teaching syllabus and content, innovates the teaching methods, and provides reference ideas for promoting the ideological and political construction and reform of college courses.
