Abstract: As the strategic assets of an enterprise, key accounts have an important impact on the enterprises benefits. How to effectively carry out key account marketing is a key concern of major enterprises at presen...Abstract: As the strategic assets of an enterprise, key accounts have an important impact on the enterprises benefits. How to effectively carry out key account marketing is a key concern of major enterprises at present. Based on this, this paper first explains the concept of key account and key account marketing, then discusses the existing problems of key account marketing in current enterprises, and finally discusses the key account marketing countermeasures from the aspects of key account marketing concept, customer demand, marketing system and marketing project operation, and puts forward some suggestions.展开更多
文摘Abstract: As the strategic assets of an enterprise, key accounts have an important impact on the enterprises benefits. How to effectively carry out key account marketing is a key concern of major enterprises at present. Based on this, this paper first explains the concept of key account and key account marketing, then discusses the existing problems of key account marketing in current enterprises, and finally discusses the key account marketing countermeasures from the aspects of key account marketing concept, customer demand, marketing system and marketing project operation, and puts forward some suggestions.
