The annual turnout of faculty graduates in Nigeria is not only increasing numerically but it is ironically, unemployed and other times unemployable. This assertion is supported by researches in the social sciences and...The annual turnout of faculty graduates in Nigeria is not only increasing numerically but it is ironically, unemployed and other times unemployable. This assertion is supported by researches in the social sciences and reasons adduced to the trend range from lack of qualitative and unavailability of teaching and research facilities, as well as insufficient capable human resources among others. This paper x-rayed the case of Industrial Design graduates and their post training outcome, to understand whether or not graduates of Industrial Design are gainfully employed, unemployed, or unemployable; and why？ Research design used was survey, while the instrument administered on the sample size was structured questionnaire. Two hundred and thirty-three （233） students of Industrial Design constituted the sample size. The research questions were analyzed with the aid of Table of frequency distribution, while a non-parametric test by way of Friedman＇s two-way ANOVA was used to analyze the hypotheses. The outcome of the study revealed that, though the programme of Industrial Design is evolving as craft-based, it is viable. Graduates of the programme are not unemployable in the Nigerian labour market. Finally, the paper proffers solutions and recommendations in form of ideas and deductions to enhance the aim of the study.展开更多
Societal values are polysemous and its dimensions are imported into advertising to give it rich content. The polysemous character makes it sensitive and complex phenomena. For instance, value that is acceptable in the...Societal values are polysemous and its dimensions are imported into advertising to give it rich content. The polysemous character makes it sensitive and complex phenomena. For instance, value that is acceptable in the western part of Nigeria may be unacceptable in the north or east. This clearly implies that value, although may be of the people, is relative and subjective. This study made use of survey research design with a single research question set to guide it. Data were collected from 362 respondents who were purposively selected in the study area （Lagos State, Nigeria） as sample size. Data gathering were done on the field with the aid of questionnaire and analyzed with descriptive statistics. Specifically, a Table of frequency and percentage distribution was employed and scoring of variables was done vis-h-vis the responses of the consumers of staple commodities to look at the extent to which societal values have influenced product advertisements in the State. The Mean and standard deviation was calculated. The result of the study presented in Table 1 shows that all the societal values scoped for this study （culture, moral, religion, taste, language and color） influence consumers in one way or the other but the portrayal of religious design concept to influence consumers to patronize staple commodities ranked best of all. The study observed that of all the societal values traceable to advertising campaign in Lagos State, religion-inclined advertising designs are gaining a rising number of influences. It therefore concludes that religious and cultural designs, when appropriately applied help outdoor advertising to thrive well in Lagos State.展开更多
文摘The annual turnout of faculty graduates in Nigeria is not only increasing numerically but it is ironically, unemployed and other times unemployable. This assertion is supported by researches in the social sciences and reasons adduced to the trend range from lack of qualitative and unavailability of teaching and research facilities, as well as insufficient capable human resources among others. This paper x-rayed the case of Industrial Design graduates and their post training outcome, to understand whether or not graduates of Industrial Design are gainfully employed, unemployed, or unemployable; and why？ Research design used was survey, while the instrument administered on the sample size was structured questionnaire. Two hundred and thirty-three （233） students of Industrial Design constituted the sample size. The research questions were analyzed with the aid of Table of frequency distribution, while a non-parametric test by way of Friedman＇s two-way ANOVA was used to analyze the hypotheses. The outcome of the study revealed that, though the programme of Industrial Design is evolving as craft-based, it is viable. Graduates of the programme are not unemployable in the Nigerian labour market. Finally, the paper proffers solutions and recommendations in form of ideas and deductions to enhance the aim of the study.
文摘Societal values are polysemous and its dimensions are imported into advertising to give it rich content. The polysemous character makes it sensitive and complex phenomena. For instance, value that is acceptable in the western part of Nigeria may be unacceptable in the north or east. This clearly implies that value, although may be of the people, is relative and subjective. This study made use of survey research design with a single research question set to guide it. Data were collected from 362 respondents who were purposively selected in the study area （Lagos State, Nigeria） as sample size. Data gathering were done on the field with the aid of questionnaire and analyzed with descriptive statistics. Specifically, a Table of frequency and percentage distribution was employed and scoring of variables was done vis-h-vis the responses of the consumers of staple commodities to look at the extent to which societal values have influenced product advertisements in the State. The Mean and standard deviation was calculated. The result of the study presented in Table 1 shows that all the societal values scoped for this study （culture, moral, religion, taste, language and color） influence consumers in one way or the other but the portrayal of religious design concept to influence consumers to patronize staple commodities ranked best of all. The study observed that of all the societal values traceable to advertising campaign in Lagos State, religion-inclined advertising designs are gaining a rising number of influences. It therefore concludes that religious and cultural designs, when appropriately applied help outdoor advertising to thrive well in Lagos State.
