Nowadays, with the gradual improvement of my countrys economic level, there are further requirements for the quality of financial services, and the financial service competition among major banking institutions has be...Nowadays, with the gradual improvement of my countrys economic level, there are further requirements for the quality of financial services, and the financial service competition among major banking institutions has become more and more fierce. For commercial banks, if they want to succeed in such fierce competition and to survive and develop for a long time, it is necessary to understand the needs of different financial consumers, and design targeted financial service products through the use of information technology. However, commercial banks still have certain problems in providing financial services to financial consumers. For example, the concept of financial services is too traditional and lacks attractiveness to a certain extent, the types of financial products are not complete, and the financial service innovation management system needs to be improved. Based on this, it is very necessary for commercial banks to innovate financial services, which can provide consumers with personalized and diversified financial service products.展开更多
文摘Nowadays, with the gradual improvement of my countrys economic level, there are further requirements for the quality of financial services, and the financial service competition among major banking institutions has become more and more fierce. For commercial banks, if they want to succeed in such fierce competition and to survive and develop for a long time, it is necessary to understand the needs of different financial consumers, and design targeted financial service products through the use of information technology. However, commercial banks still have certain problems in providing financial services to financial consumers. For example, the concept of financial services is too traditional and lacks attractiveness to a certain extent, the types of financial products are not complete, and the financial service innovation management system needs to be improved. Based on this, it is very necessary for commercial banks to innovate financial services, which can provide consumers with personalized and diversified financial service products.
