In recent years, driven by digital technology, the digital publishing industry is from small to large, from weak to strong, and the scale is increasing year by year. Competitive digital publishing enterprises combine ...In recent years, driven by digital technology, the digital publishing industry is from small to large, from weak to strong, and the scale is increasing year by year. Competitive digital publishing enterprises combine publishing business with technology, and build an all-channel, all-media and all-chain digital publishing marketing system. Compared with traditional publishing products, digital publishing products are mostly asset-light, mainly based on content innovation and technological innovation, and change compared with the traditional main body of financing structure. This article provides ideas for the financialization of publishing by combining the current situation and problems of digital publishing and finance.展开更多
文摘In recent years, driven by digital technology, the digital publishing industry is from small to large, from weak to strong, and the scale is increasing year by year. Competitive digital publishing enterprises combine publishing business with technology, and build an all-channel, all-media and all-chain digital publishing marketing system. Compared with traditional publishing products, digital publishing products are mostly asset-light, mainly based on content innovation and technological innovation, and change compared with the traditional main body of financing structure. This article provides ideas for the financialization of publishing by combining the current situation and problems of digital publishing and finance.
