In this study, it is aimed to determine the ranking importance levels of the stages to be taken into consideration for new product development on a global scale in the automotive design process. New product design act...In this study, it is aimed to determine the ranking importance levels of the stages to be taken into consideration for new product development on a global scale in the automotive design process. New product design activity and stage-gate process differences between local automotive firms (serial production factory and stage-gate department in Turkey) and global automotive companies (serial production factory and stage-gate department in Turkey) are examined comparatively in the research area. In the automotive industry, which has been developing for a century, the question of how the local company products operating in the last sixty years have not been able to spread globally or how to develop global products is the background question of the research. For this purpose, one on one interviews were held with the managers of 3 national and 3 international automotive companies, who worked in the same region and who had previously designed a new vehicle, with design and product development departments.?According to?the data obtained by the AHP (Analytic Hierarchy Process) in the automotive design process, the importance of the criteria that should be taken into account for global product development has revealed. According to the results of the study, it was found that design validation stages were the most important globalization criterion in automotive design process as a new study area. In the comprehensive survey of the study, no other publication has been encountered to measure or evaluate the stages in the automotive design and new product development process in other sectors, including the vehicle industry. As in every industry sector, in the automotive industry, with the new product companies provide market development or competitive advantage. The new product is the life channel of a company and in the realization of this new vehicle;the disciplines of the automotive industry are formed by a hundred years of experience.展开更多
The function of decision-making in the management of new product development and vehicle design activities is achieved by defining, constructing or evaluating the outcome-oriented, and most effective steps from the su...The function of decision-making in the management of new product development and vehicle design activities is achieved by defining, constructing or evaluating the outcome-oriented, and most effective steps from the sub-steps that form this basic process. The choice of the sub-stages of the basic process or the decision of how to do a job gains importance in terms of the efficiency of the firm’s activities. Therefore, the decision making function is one of the basic elements involved in the formation and development of the basic processes that can comply with the market dynamics of firms. With the new product being developed, the selection, the current editing or the evaluation of the steps that make up the vehicle design activities for the automotive industry companies that exist and compete in the market, bring about significant gains. In the manufacturing industry, the design of the vehicle determines the market spread, while the competitive conditions are driven by the new or improved product decision. In both cases, the automotive industry firms must know the stages of the most appropriate vehicle design in their own right, and the steps of forming new project dynamics must be devised in this direction. In this study, the result oriented activity of the current vehicle design phases used in the automotive industry companies is determined and the order of importance of the stages is listed. For this purpose, under the same conditions of competition (the same market, the same class vehicles develops and manufactures), 4 in the automotive firm administration, a total of 40 employees (4 × 10 process manager) with the vehicle design was evaluated by determining the effectiveness of the use of the stage. At this stage, analytic hierarchy methods applied to each of the phases are explored in practice instead of the use of the significance level automotive company. Study of the vehicle design phase of the automotive industry: structure, process modifications or new project reveals the important values to be configured according to the size.展开更多
文摘In this study, it is aimed to determine the ranking importance levels of the stages to be taken into consideration for new product development on a global scale in the automotive design process. New product design activity and stage-gate process differences between local automotive firms (serial production factory and stage-gate department in Turkey) and global automotive companies (serial production factory and stage-gate department in Turkey) are examined comparatively in the research area. In the automotive industry, which has been developing for a century, the question of how the local company products operating in the last sixty years have not been able to spread globally or how to develop global products is the background question of the research. For this purpose, one on one interviews were held with the managers of 3 national and 3 international automotive companies, who worked in the same region and who had previously designed a new vehicle, with design and product development departments.?According to?the data obtained by the AHP (Analytic Hierarchy Process) in the automotive design process, the importance of the criteria that should be taken into account for global product development has revealed. According to the results of the study, it was found that design validation stages were the most important globalization criterion in automotive design process as a new study area. In the comprehensive survey of the study, no other publication has been encountered to measure or evaluate the stages in the automotive design and new product development process in other sectors, including the vehicle industry. As in every industry sector, in the automotive industry, with the new product companies provide market development or competitive advantage. The new product is the life channel of a company and in the realization of this new vehicle;the disciplines of the automotive industry are formed by a hundred years of experience.
文摘The function of decision-making in the management of new product development and vehicle design activities is achieved by defining, constructing or evaluating the outcome-oriented, and most effective steps from the sub-steps that form this basic process. The choice of the sub-stages of the basic process or the decision of how to do a job gains importance in terms of the efficiency of the firm’s activities. Therefore, the decision making function is one of the basic elements involved in the formation and development of the basic processes that can comply with the market dynamics of firms. With the new product being developed, the selection, the current editing or the evaluation of the steps that make up the vehicle design activities for the automotive industry companies that exist and compete in the market, bring about significant gains. In the manufacturing industry, the design of the vehicle determines the market spread, while the competitive conditions are driven by the new or improved product decision. In both cases, the automotive industry firms must know the stages of the most appropriate vehicle design in their own right, and the steps of forming new project dynamics must be devised in this direction. In this study, the result oriented activity of the current vehicle design phases used in the automotive industry companies is determined and the order of importance of the stages is listed. For this purpose, under the same conditions of competition (the same market, the same class vehicles develops and manufactures), 4 in the automotive firm administration, a total of 40 employees (4 × 10 process manager) with the vehicle design was evaluated by determining the effectiveness of the use of the stage. At this stage, analytic hierarchy methods applied to each of the phases are explored in practice instead of the use of the significance level automotive company. Study of the vehicle design phase of the automotive industry: structure, process modifications or new project reveals the important values to be configured according to the size.
