Since the adoption rate of e-grocery skyrocketed in the wake of the Covid-19 pandemic due to the influx of first-time e-grocery shoppers,grocery shopping behavior has been evolving and the travel effects of e-grocery ...Since the adoption rate of e-grocery skyrocketed in the wake of the Covid-19 pandemic due to the influx of first-time e-grocery shoppers,grocery shopping behavior has been evolving and the travel effects of e-grocery are largely unknown.Thus,this study sought to examine the relationship between consumers’grocery shopping behavior online and in-store,and the influencing factors(i.e.,socio-demographic characteristics,household attributes,and personal attitudes).To achieve this,information relating to online and in-store grocery pur chase frequencies,personal and household characteristics,and attitudes of more than 2,000 Florida residents were collected through an online survey.Using a bi-directional structural equation modeling(SEM)approach,our results show that online grocery shop ping exhibited no significant effect on in-store grocery shopping frequency(i.e.,neutrality),but in-store grocery shopping reduced the frequency of online grocery shopping(i.e.,sub stitution).Also,a positive attitude toward some positive aspects of online shopping,pref erence for alternative travel modes,and tech savviness were associated with more frequent online grocery shopping,while cost consciousness and the joy of shopping encouraged more in-store shopping.Several socio-demographic and household attributes were also found to have direct and indirect effects mediated via attitudes on the shopping frequen cies.Overall,this study provides insights into the demand and travel effects of e-grocery and highlights the need for retailers and transport planners to collaborate in order to mit igate the potential travel effects of e-grocery.展开更多
Research on grocery shopping channel preferences has been growing in the wake of the Covid-19 pandemic.However,few studies have utilized the discrete choice experiment(DCE)to elicit choices in hypothetical scenarios.M...Research on grocery shopping channel preferences has been growing in the wake of the Covid-19 pandemic.However,few studies have utilized the discrete choice experiment(DCE)to elicit choices in hypothetical scenarios.Moreover,attitudinal factors,which may better explain preference heterogeneity,are rarely considered.Given that the evolution of shopping behavior in the context of the Covid-19 pandemic has huge implications for transportation planning and modeling,this study aims to examine consumers’grocery shopping channel preferences through a DCE that was constructed with three grocery shopping channels(home delivery,curbside pickup,and in-store)and five time-cost attributes(product price,shopping time,delivery time,delivery cost,and travel time).8603 responses were elicited from 1229 Florida residents between February and April 2021.Information on various aspects of respondents’shopping attitudes as well as their sociodemographic and household attributes,grocery shopping activities,and distance to the grocery store were also collected.Using mixed logit modeling for analyses,results indicate that individuals with low education,in low-to middle-income earning households,with three or more household vehicles,and having full access to a vehicle tended to prefer instore shopping.Also,perceived security risk,pro-alternative mobility options,pro-local store shopping,and shorter distances to grocery stores predisposed individuals toward in-store shopping.Alternatively,females,young and middle-aged individuals,workers,and individuals in large households tended to prefer home delivery and curbside pickup.Technology savviness,pro-environment,pro-online shopping,and shopping enjoyment were also drivers of home delivery and curbside pickup purchases,while cost and time consciousness did not show significant effects.Overall,the findings in this study have implications for retailers,transportation planners,and policymakers.展开更多
文摘Since the adoption rate of e-grocery skyrocketed in the wake of the Covid-19 pandemic due to the influx of first-time e-grocery shoppers,grocery shopping behavior has been evolving and the travel effects of e-grocery are largely unknown.Thus,this study sought to examine the relationship between consumers’grocery shopping behavior online and in-store,and the influencing factors(i.e.,socio-demographic characteristics,household attributes,and personal attitudes).To achieve this,information relating to online and in-store grocery pur chase frequencies,personal and household characteristics,and attitudes of more than 2,000 Florida residents were collected through an online survey.Using a bi-directional structural equation modeling(SEM)approach,our results show that online grocery shop ping exhibited no significant effect on in-store grocery shopping frequency(i.e.,neutrality),but in-store grocery shopping reduced the frequency of online grocery shopping(i.e.,sub stitution).Also,a positive attitude toward some positive aspects of online shopping,pref erence for alternative travel modes,and tech savviness were associated with more frequent online grocery shopping,while cost consciousness and the joy of shopping encouraged more in-store shopping.Several socio-demographic and household attributes were also found to have direct and indirect effects mediated via attitudes on the shopping frequen cies.Overall,this study provides insights into the demand and travel effects of e-grocery and highlights the need for retailers and transport planners to collaborate in order to mit igate the potential travel effects of e-grocery.
基金sponsored by the Florida Department of Transportation(BDV29977-59).
文摘Research on grocery shopping channel preferences has been growing in the wake of the Covid-19 pandemic.However,few studies have utilized the discrete choice experiment(DCE)to elicit choices in hypothetical scenarios.Moreover,attitudinal factors,which may better explain preference heterogeneity,are rarely considered.Given that the evolution of shopping behavior in the context of the Covid-19 pandemic has huge implications for transportation planning and modeling,this study aims to examine consumers’grocery shopping channel preferences through a DCE that was constructed with three grocery shopping channels(home delivery,curbside pickup,and in-store)and five time-cost attributes(product price,shopping time,delivery time,delivery cost,and travel time).8603 responses were elicited from 1229 Florida residents between February and April 2021.Information on various aspects of respondents’shopping attitudes as well as their sociodemographic and household attributes,grocery shopping activities,and distance to the grocery store were also collected.Using mixed logit modeling for analyses,results indicate that individuals with low education,in low-to middle-income earning households,with three or more household vehicles,and having full access to a vehicle tended to prefer instore shopping.Also,perceived security risk,pro-alternative mobility options,pro-local store shopping,and shorter distances to grocery stores predisposed individuals toward in-store shopping.Alternatively,females,young and middle-aged individuals,workers,and individuals in large households tended to prefer home delivery and curbside pickup.Technology savviness,pro-environment,pro-online shopping,and shopping enjoyment were also drivers of home delivery and curbside pickup purchases,while cost and time consciousness did not show significant effects.Overall,the findings in this study have implications for retailers,transportation planners,and policymakers.
