摘要
中国加入WTO后,服装界内的竞争将会越来越激烈。服装企业如何开展自己的品牌定位、拓展、技术创新及品牌的保护和发展就显得尤为重要。在探讨服装品牌营销发展趋势的基础上,结合汉派服装的特点,开创汉派服装今后的品牌营销建设之路。
After China's entry into WTO, the competition in clothing industries will become more and more violent.It is more important for Chinese clothing industries to build up their brands, marketing-orient, improve the technology and guard theirs famous brands in the future.Basing on the discussion of trend of brand marketng of clothing, in compare with the characters of clothing in wuhan, we will find some good ways to develop the Han's clothing.
出处
《商业研究》
北大核心
2003年第21期159-162,共4页
Commercial Research
