摘要
传统的大众营销模式已难以适应市场竞争的需要,商业银行必须在营销方面实现变革。定制营销是在具有创新精神的组织和管理结构、先进的信息技术和柔性智能技术、多技能且被授权的人员等资源的支撑下,以大众营销的成本和速度,为单个或小批量客户定制任意数量的产品或服务,用多样化的产品满足多样化的需求,有助于商业银行全面提高对市场需求变化的适应能力,是商业银行未来营销模式的发展方向。
The traditional public marketing mode is already hard to match to the market competi-tion,the commercial bank must bring about a reform in the marketing.Supported by innovational organization and management structure,advanced information technique and flexible intelli gence technique etc.,with the cost and speed of the public marketing,provide certain quantity serves and products for single or few customers,is the development direction of the future marketing mode of commercial bank.
出处
《金融理论与实践》
北大核心
2003年第7期41-43,共3页
Financial Theory and Practice
