摘要
With consideration of consumer environmental awareness(CEA)and upstream competition,this paper discusses the joint pricing strategy of enterprises based on low-carbon subsidy and the impact of low-carbon subsidy on social welfare.Results indicate that the market demand for ordinary products is always lower than that for low-carbon products under low-carbon subsidy policy;thus policy-planners can use low-carbon subsidy to expand the market share of low-carbon products,and effectively improve the market competitiveness of low-carbon products.Low-carbon subsidy policy is beneficial to improving social welfare,especially when the competition between manufacturers is less intensive or consumers are more environmentally aware,in which case a suitable low-carbon subsidy policy can significantly improve social welfare.
