摘要
目的针对当前老年人面临的“数字鸿沟”问题,本文探讨了微信图形用户界面(GUI)设计对其持续使用意愿的影响机制并分析了老年用户的使用现状。方法研究基于SOR模型与TAM模型,结合结构方程模型(SEM)构建了一个聚焦于老年人用户体验与持续使用意愿的设计分析框架。首先,通过文献综述与观察法提取影响用户体验的设计要素;其次,通过问卷调查构建持续使用意愿模型,将界面设计、信息设计、系统设计与交互设计作为二阶“感知体验”的构成变量;最后,验证了感知体验对感知有用性、感知易用性、感知愉悦性以及持续使用意愿的影响程度。结论研究结果表明,图形用户界面的4个关键设计要素对老年人用户体验具有显著影响并进一步作用于其持续使用意愿。本研究既为理解老年用户使用智能设备的行为机制提供了理论支持,也为产品与服务的适老化设计提供了实践指导。
In response to the growing"digital divide"faced by the elderly,This study aims to explore how the design of WeChat's graphical user interface(GUI)influences their continuance intention,while examining the underlying user experience mechanisms.By drawing upon the Stimulus-Organism-Response(SOR)model and Technology Acceptance Model(TAM)and utilizing Structural Equation Modeling(SEM),a design analysis framework focused on elderly users'experience and intention to continue using digital tools was established.Key design components including interface,in-formation,system,and interaction were identified through literature review and observational methods and structured as second-order components of the latent to construct"perceived experience".Based on questionnaire data,the study empir-ically tested how perceived experience affected perceived usefulness,ease of use,enjoyment,and continuance intention.The findings demonstrate that the four GUI design elements significantly shape user experience and play an important role in influencing elderly users'continuance intention with digital platforms.This study contributes theoretical insight into elderly digital behavior and offers practical guidance for age-friendly design of smart products and services.
作者
李强
王伟伟
LI Qiang;WANG Weiwei(School of Design and Art,Shaanxi University of Science and Technology,Xi'an 710021,China;Apparel&Art Design College,Xi'an Polytechnic University,Xi'an 710048,China)
出处
《包装工程》
北大核心
2026年第6期139-147,159,共10页
Packaging Engineering
基金
陕西省创新能力支撑计划资助项目(2023-CX-PT-37)
陕西省重点研发计划资助项目(2022ZDLGY06-05)。
关键词
图形用户界面
老年人
用户体验
适老化设计
持续使用意愿
graphical user interface
elderly
user experience
age-friendly design
continuance intention
