摘要
绿色创新消费是推动企业绿色创新转型,进而实现环境保护与经济可持续增长的关键。针对企业因创新与环境双重正外部性导致的动力不足问题,构建基于Newman-Watts-Strogatz(NW)小世界网络的绿色创新消费演化博弈模型,探究其形成与扩散机制,并运用Python对影响因素进行仿真分析。结果表明,绿色价格溢价是影响消费者决策的核心敏感因素;健康效益与产品绿色度需达到一定阈值才能推动绿色创新消费扩散;政府补贴在初期作用显著,后期可逐步退出;社会认同与心理压力均能有效促进绿色创新消费扩散,且后者的影响更为显著。最后,围绕协同控价、价值传播、政策调控与社交赋能四个方面提出促进绿色创新消费的对策建议。
Green innovation consumption serves as a pivotal force in driving corporate green innovation transformation,thereby facilitating environmental protection and sustainable economic growth.To address the lack of motivation among enterprises resulting from the dual positive externalities of innovation and environmental benefits,an evolutionary game model of green innovation consumption was constructed based on NW small-world networks,aiming to explore its formation and diffusion mechanisms.Simulations were performed using Python to analyze the influencing factors.The results indicate that the green price premium is a core sensitive factor influencing consumer decision-making.Health benefits and product greenness must reach a certain threshold to drive the diffusion of green innovation consumption.Government subsidies play a significant role in the initial stages but can be gradually phased out in later stages.Both social identity and psychological pressure can effectively promote the diffusion of green innovation consumption,with the latter having a more pronounced impact.Finally,countermeasures and suggestions to promote green innovation consumption are proposed from four aspects such as collaborative price control,value communication,policy regulation and social empowerment.
作者
胡启帆
郭二山
冯芳
HU Qifan;GUO Ershan;FENG Fang(School of Business Administration,Jiangxi University of Water Resources and Electric Power,Nanchang 330099,China)
出处
《科技和产业》
2026年第6期280-287,共8页
Science Technology and Industry
基金
江西省高校人文社会科学研究项目(GL21117)
江西省教育厅科学技术研究项目(GJJ211927)。
关键词
复杂网络
绿色创新消费
演化博弈
complex networks
green innovation consumption
evolutionary games
