摘要
全媒体时代推动大学生思想政治教育话语在主体、内容、传播与场域四方面发生深刻转型,同时也带来话语主体失语、内容失新、传播失真、场域失融等现实困境。为此,应通过提升主体媒介素养、创新话语内容表达、拓展媒体传播渠道、重塑网络圈群生态等路径,有效实现话语转换,增强思想政治教育的引导力与感染力。
The omnimedia era has driven a profound transformation of ideological and political education discourse for students of colleges and universities in four dimensions:subject,content,communication and field.Meanwhile,it also brings about practical dilemmas such as discourse subject aphasia,outdated content,distorted communication and disconnected fields.To address these problems,we should improve discourse subjects'media literacy,innovate discourse content,expand omnimedia communication channels,and reshape the online community ecology,so as to realize effective discourse transformation and enhance the guidance and appeal of ideological and political education.
作者
党绍荧
DANG Shaoying(Guangxi Normal University,Guilin 541006,China)
出处
《辽宁农业职业技术学院学报》
2026年第2期39-43,共5页
Journal of Liaoning Agricultural Vocational and Technical College
基金
广西壮族自治区研究生教育创新计划项目“网络圈层视域下大学生思想政治教育话语传播力提升研究”(YCBZ2025083)。
关键词
全媒体
大学生思想政治教育话语
话语转型
媒介素养
omnimedia
ideological and political education discourse for students of colleges and universities
discourse transformation
media literacy
