摘要
运用文献资料法、实地调查法、逻辑分析法对我国体育旅游示范区文化建设进行研究。分析认为,文化赋能体育旅游示范区创建的作用主要表现在精神引领、载体创新、场景塑造与品牌培育等方面。研究认为,体育旅游示范区的文化赋能困境在于缺乏体育文化内涵,产业特色不鲜明;缺失体育文化评定,引导方向不明确;缺少文化自主创新,品牌意识不突出;偏畸旅游文化空间,体旅融合不明显。依据高质量发展内涵提出文化赋能总体思路与实现路径:研制体育旅游文化标准体系打造体育旅游文化叙事场景增强城乡生产文化载体融合培育体育旅游赛事文化品牌。
The research on the cultural construction of sports tourism demonstration zones in China was conducted by using the methods of literature review,investigation and logical analysis.The analysis suggests that the role of cultural empowerment in the creation of sports tourism demonstration zones is mainly manifested in spiritual guidance,carrier innovation,scene shaping and brand cultivation.The research indicates that The cultural empowerment dilemma of sports tourism demonstration zones lies in the lack of sports cultural connotations and unclear industrial characteristics;the absence of sports culture evaluation and the unclear guiding direction;the shortage of independent cultural innovation and the lack of prominence of brand awareness;and the unbalanced spatial layout of tourism culture,resulting in an obvious lack of integration between sports and tourism.Based on the connotation of high-quality development,propose the overall idea and implementation path of cultural empowerment:develop sports tourism cultural standard system,create sports tourism cultural narrative scenes,enhance the integration of urban and rural production cultural carriers,and cultivate sports tourism event cultural brands.
作者
高国贤
GAO Guoxian(Institute of Physical Education,Guizhou University of Finance and Economics,Guiyang 550025,China)
出处
《资源开发与市场》
2025年第9期1417-1422,共6页
Resource Development & Market
基金
贵州省教育厅高校人文社科项目(编号:2024RW127)
贵州省哲学社会科学规划课题(编号:20GZYB19)。
关键词
体育旅游
示范区
高质量创建
文化赋能
sports tourism
demonstration zone
high quality creation
cultural empowerment
