摘要
非遗手工艺是非物质文化遗产的重要组成部分,数字媒体艺术为其包装的符号再生与传播带来契机。本文剖析非遗手工艺包装融入数字媒体艺术的意义,点明当前非遗手工艺包装存在的问题。通过融入时代元素、挖掘文化内涵、打造文化记忆,实现符号再生;借助搭建文创IP平台、结合AR/VR技术、应用数字化工艺,拓宽传播路径。这不仅助力非遗手工艺包装实现现代化转型,也为非遗手工艺文化的传承与发展注入新的活力。
As an important component of intangible cultural heritage,intangible cultural heritage handicrafts have brought opportunities for the symbol regeneration and dissemination of their packaging through digital media art.This article analyzes the significance of integrating intangible cultural heritage handicraft packaging into digital media art and points out the current problems in intangible cultural heritage handicraft packaging.By integrating elements of the times,exploring cultural connotations,and creating cultural memories,symbol regeneration can be achieved;By building a cultural and creative IP platform,combining AR/VR technology,and applying digital technology,we can broaden our communication channels.This not only helps the modernization transformation of intangible cultural heritage handicraft packaging,but also injects new vitality into the inheritance and development of intangible cultural heritage handicraft culture.
出处
《网印工业》
2025年第6期47-49,共3页
Screen Printing Industry
关键词
数字媒体艺术
非遗手工艺
包装设计
符号
传播
Digital media art
Traditional handicrafts
Packaging design
Symbols
Dissemination
