摘要
书店打卡是一种在现代社交媒体环境下流行的文化和社交传播形式,反映了现代人对文化身份和审美趣味的社交表达。书店打卡不仅是文化消费的一种形式,同时也是社交身份和社区归属感的构建过程。通过符号学的双轴关系理论,书店打卡可被视为沿着聚合轴通过对文化符号的选择进行的叙事串联以及在组合轴上通过社交媒体分享个人体验,形成文化共鸣和社区意识的实践。此外,书店打卡表面上看似是个体的文化选择和审美展示,实际上它深刻地影响了文化的传播机制和社交互动方式,反映了现代社会中符号消费和身份表达的复杂性。
Bookshop punch is a popular form of cultural and social communication in the modern social media environment,which reflects the social expression of modern people’s cultural identity and aesthetic taste.Bookstore clocking is not only a form of cultural consumption,but also a process of social identity and community belonging.Through the theory of the two-axis relationship of semiotics,bookstore punching can be seen as a narrative concatenation along the axis of aggregation through the selection of cultural symbols,and the practice of sharing personal experiences through social media on the axis of combination,forming cultural resonance and a sense of community.In addition,bookstore punching appears to be an individual’s cultural choice and aesthetic display,but in fact it profoundly affects the communication mechanism of culture and the way of social interaction,reflecting the complexity of symbol consumption and identity expression in modern society.
作者
王子翼
韩正非
WANG Zi-yi;HAN Zheng-fei(School of Journalism and Communication,Anhui University,Hefei 230061,China;Institute of Communication Study,Communication University of China,Beijing 100024,China)
出处
《哈尔滨师范大学社会科学学报》
2025年第2期159-164,共6页
Journal of Social Science of Harbin Normal University
关键词
双轴关系
书店打卡
符号学
社交媒体
文化传播
biaxial relationship
bookshop punch
semiotics
social media
cultural communication
