摘要
基于市场需求和企业实际情况,分析了跨境电商选品的现状和问题;探讨了优化策略,分析数据挖掘类选品工具、产品调研类选品工具和销售预测类选品工具;总结出选品的原则以及提出的发展对策,以期为跨境电商企业提供有益的参考,优化选品策略,提高市场竞争力。跨境电商选品是一个关键环节,需要企业深入理解市场和消费者需求,注重用户导向和品牌建设,从而推动跨境电商产业的优化和升级。
Based on the market demand and the actual situation of enterprises,the status quo and problems of cross-border e-commerce selection are analyzed.The optimization strategy is discussed,and the data mining tool,product research tool and sales forecasting tool are analyzed.It also summarizes the principles of product selection and puts forward development countermeasures,in order to provide useful references for cross-border e-commerce enterprises,optimize product selection strategies,and improve market competitiveness.Cross-border e-commerce product selection is a key link,which requires enterprises to deeply understand the market and consumer needs,pay attention to user orientation and brand building,so as to promote the upgrading and optimization of crossborder e-commerce industry.
作者
邢曦慧
金恩利
Xing Xihui;Jin Enli(School of International Business and Economics,Nanjing University of Finance and Economics,Nanjing Jiangsu 210000)
出处
《对外经贸》
2025年第2期16-19,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
跨境电商
选品
选品工具
发展对策
消费者需求
Cross-border E-commerce
Select Items
Select Tools
Development Countermeasures
Consumer Demand
