摘要
风险投资项目的决策信息具有不确定性,项目筛选决策过程中存在非理性的心理行为,导致应用现有投资决策方法会产生不合理决策偏差。为帮助风险投资者消除偏差并进行科学的项目筛选决策,文章通过讨论风险投资的特征,构建了风险投资项目的评价指标体系,分析了决策过程中存在的参照点和非理性框架效应问题,提出了消除偏差的新方法并进行了心理学实验验证,最后基于以上研究构建了风险投资项目的有限理性筛选决策模型。
The decision-making information of venture capital projects is characteristic of uncertainty,and the typical psychological behaviors often occur in the process of venture project decision-making,which have caused unreasonable decision-making biases in applying traditional investment decision-making methods.In order to help venture investors eliminate bias and make scientific project selection decisions,firstly,an evaluation index system for investment projects is constructed this paper by discussing the characteristics of venture capital.Then,the relationship between reference points and irrational frame effects is analyzed,and a novel method eliminate deviations is proposed,further more,which validity is verified by psychological experiments.Finally,a bounded rational decision model for selecting venture capital projects is constructed based on the above researches.
作者
吴静杰
Wu Jingjie(School of Economics,Northwest University of Political Science and Law,Xi'an Shaanxi 710122,China)
出处
《未来与发展》
2020年第12期37-42,共6页
Future and Development
基金
陕西省软科学研究计划资助项目(2018KRM029)
陕西省教育厅科研计划资助项目(18JK0813)。
关键词
风险投资
有限理性决策
框架效应
venture capital decision
bounded rational decision
frame effect
