摘要
将中国传统文化中的经典形象与表情包相结合,科学、理性地设计出让老百姓喜闻乐见的表情包,让人们日常化地接触和传承中国文化是本次研究探索的目标。研究分三个阶段层层递进,共设计了5套表情包作为实验对象,通过不同的设计定位,对比分析表情包上架后的投放效果,旨在探究人们对传统人物形象类型的偏好、表情包的风格及内容偏好,探求相关表情包的设计优化条件,以期未来有更多更能引起中国人共鸣的表情包出现,共同传播和传承中国文化。
The objective of this research is to design emoticons with the classic image in Chinese traditional culture and provide a easy way for people to understand Chinese traditional culture via them. Five sets of emoticons were designed as experimental objects in three stages. The users’ feedback and preference for the emoticons were studied. These studies were used to find the design that can make the emoticons of traditional culture classic image more popular, and then achive the goal of Chinese culture‘s spreading and inheritance via well designed emoticons.
作者
刘璐
Liu Lu(Orient Science&Technology College of Hunan Agricultural University,Changsha 410126,China)
基金
湖南省哲学社会科学基金项目项目编号:16YBA208。
关键词
传统文化经典形象
表情包
设计
实证分析
traditional culture classic image
emoticons
design
empirical analysis
