摘要
广州市是国内会展行业发展最早、会展经济最活跃的城市之一,其具有独特的会展经济模式,无论是在政府招商建设还是展馆周边的软硬件配套设施方面都逐渐完善。但是,依然存在一些不利因素,如知识产权意识淡薄,高级专业会展人才匮乏,人才竞争日趋激烈,国外展览业竞争加剧等。因此,应加强行业整体的诚信体系建设;健全完善知识产权保护相关机制,保护参展商的权益;加快高级会展专业人才建设,健全完善人才队伍培育制度;深化与港澳之间的交流与合作,加大政府支持力度;充分利用GIS(地理信息系统)管理体系,促进会展业蓬勃发展。
Guangzhou is among the earliest Chinese cities to develop the MICE industry with the most active MICE economy.Its distinctive MICE economy mode enables its MICE industry to develop in many aspects such as government’s investment and construction,hardware and software supporting facilities surrounding exhibition halls.However,there still exist some unfavorable factors,such as the weak awareness of intellectual property rights,the lack of senior and professional MICE talents,the increasingly fierce competition within the industry,the intensifying competition from foreign MICE industry,and so on.Therefore,some suggestions are put forward as follows:firstly,strengthening the construction of credit system in MICE industry;secondly,improving the mechanism about intellectual property right protection to protect the exhibitors’rights;thirdly,accelerating the cultivation of senior and professional MICE talents and optimizing the cultivation system;fourthly,deepening the communication and cooperation with Hongkong and Macao with more support from the government;Lastly,fully utilizing the GIS(Geographic Information System)so as to boost the development of MICE industry.
作者
文耀荣
许忠俊
赖庆奎
WEN Yao-rong;XU Zhong-jun;LAI Qing-kui(School of Economics and Management,Southwest Forestry University,kunming 650224,China)
关键词
会展经济
SWOT分析
一带一路
广州市
MICE(Meeting,Incentive,Convention and Exhibition)economy
SWOT analysis
Belt and Road
Guangzhou City
