摘要
通过对极受大众欢迎的电视节目《非常男女》获得成功原因的分析，从三个层面展开对主持人节目的“互动”传播模式的论述：首先采用“互动”传播模式必须使栏目贴近大众生活，这是栏目的立足之本；其次，采用“互动”传播模式必须使栏目无条件地为大众提供服务，并强化其教育性，这是栏目的成功之源；再 次，采用“互动”传播模式要求节目主持人要有亲和力和驾驭现场的能力，这是栏目的灵魂。
By analyzing the successful popular program About Romance, we can interpret the interactive communication model as the following. First, the model requires that the program be close to the life of common people which is the basis of the program; secondly, to employ the model means that the program should serve the people heart and soul and should emphasize its educational function, which is the key of success; thirdly, the model demands the compere be outgoing and have ability to control the whole situation, which is the soul of the program.
出处
《徐州师范大学学报（哲学社会科学版）》
2000年第4期128-131,共4页
Journal of Xuzhou Normal University(Philosophy and Social Sciences Edition)
