摘要
运用营销学的定位理论 ,以国家历史文化名城徐州市为例证 ,对区域旅游开发中的产业、产品、市场和形象四大定位问题进行了探讨。提出区域旅游开发应该注重并利用产业政策的积极性、旅游产品的独特性、市场空间的拓展性、感知形象的鲜明性等观点。
The four positioning problems in the development of regional tourism, industry, product,market and image, are probed into with the theory of market position, taking the historical cultural well-known city nationally, Xuzhou, as an example. And then, it's raised that the initiative of industrial policy, uniqueness of tourist product, the extensibility of market space and the distinctness of perceptual image should be paid attention to and utilized in regional tourist development.
出处
《地理学与国土研究》
CSSCI
CSCD
2000年第4期31-36,共6页
Geography and Territorial Research
基金
国家自然科学基金资助项目! (4 98710 2 8)阶段性研究成果
关键词
区域旅游开发
定位理论
旅游市场
旅游形象
徐州
regional tourist development
theory of position
tourist market
tourist image
Xuzhou city
