摘要
教育信息化未来教育发展的方向,其核心是信息技术与教育教学深度融合。信息技术的发展时时影响着广告业的发展,而信息技术引入广告策划课程教学过程必然也是改革。本文从广告策划课程的教学平台、教学思路、教学方法、考核方式四个方面探讨引入信息技术的应用方法。
Education information is the direction of future education development, and its core is the deep integration of in- formation technology and education. Development of information technology often affects the development of the advertis- ing industry, and the introduction of information technology, advertising planning process is necessity and also reform. In this paper, from the teaching platform, teaching ideas, teaching methods, assessment methods of advertising planning four aspects to explore the application methods to introduce information technology.
出处
《科教导刊》
2013年第28期191-191,221,共2页
The Guide Of Science & Education
关键词
教育信息化
广告策划
教学模式
信息技术
education information
advertising planning
teaching mode
information technology
