国外会展问题研究综述被引量：3

Literature Review on MICE Economy

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摘要近年来,会展业因其强大的经济带动效应和社会影响力吸引着越来越多的关注。会展业的成长与各行各业的发展密不可分,从长远来看,会展业在我国经济发展中的地位和作用非常突出。国外关于会展的研究比较系统而深入,已取得了相当数量的研究成果。论文通过对国外有关会展的文献进行梳理,认为国外关于会展的学术研究主要集中于会展影响研究、会展绩效评估绩效、参展决策与动机、展会管理与服务等四个主题,并且对此进行系统综述,文末对国外该领域现有文献的研究局限作了简要分析,期望能为国内相关研究提供有益的借鉴。 In recent years, the MICE industry because of its strong economic effect and social influence are attracting more and more attention. The development of MICE industry is inseparable with all walks of life. In the long run,the MICE industry plays an very important role in China＇s economic development. Research on the MICE abroad is systematically and thoroughly and has made quite a number of research results. Based on the analysis of the relevant foreign MICE liter- ature, this paper concluded the academic research about MICE abroad focused on the impact study of MICE, MICE performance evaluation, decision-making and motivation of participation, the MICE management and service development. Systematic review of these four themes has been made in this paper. Research limitations in the field of foreign literature are briefly analyzed, hoping to provide useful reference for the related research in China.

作者蔡礼彬王琼

机构地区中国海洋大学管理学院

出处《科学决策》 2013年第8期61-78,共18页 Scientific Decision Making

关键词会展业会展影响绩效评估参展动机会展服务 MICE industry MICE impact performance evaluation exhibitors＇ motivation MICE services

分类号 F713.83 [经济管理—广告]

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