摘要
M型社会的结果是中产阶级逐渐分解成占大多数的中低收入群体和少部分的高收入群体。本文探讨了M型社会中低收入群体的消费态度和消费选择,以及这种现象对家具企业带来的影响。指出国内大多数家具企业的市场定位应以中低收入群体为重点,总结了基于家具的多功能、适度装饰、拆装式结构、充分利用廉价材料,设计高性价比的家具设计方法和设计原则。
The result of M-shape society is that the middle class is gradually broken down into the majority of the low-income groups and the small part of high-income groups. The paper discussed consumer＇s attitude and consumer＇s choice of the low-income groups in the M-shape society, as well as the impacts of this phenomenon on the furniture industry, pointed out that corporation of most domestic thrniture industry should focus on low-income groups, then concluded the design methods and the principles of multi-purposes, knock-down furniture, moderate decoration and making full use of cheap materials.
出处
《家具与室内装饰》
2012年第5期76-77,共2页
Furniture & Interior Design
关键词
M型社会
消费趋势
市场定位
家具设计
The M-shape society
Consumer trends
Market positioning
Furniture design
