摘要
民族传统医药是中华传统文化的重要组成部分,在古代灾赈中发挥着重要的作用,也是一类重要的非物质文化遗产项目。本文以"鸿茅药酒事件"为例,指出个别经营者利用公众对中国传统文化的热爱和对民间医药的信任进行欺诈,这是"文化遗产热"背景下新生的一种虚假宣传手法,在当前社会"文化遗产热"的情况下,公众应当树立科学正确的文化遗产观,防范此类事件的再次发生。
Traditional national medication is an important component of traditional Chinese culture. It has played an important role in ancient disaster relief and is also an intangible cultural heritage. By taking ＂the event of Hongmao medicinal liquor＂ for instance, this article points out that some operators take advantage of the public＇ s like for traditional Chinese medicine and their trust in folk medicine to deceive. This is a new kind of deceiving publicity under ＂cultural heritage heat＂. In such a situation, the public should set up scientific cultural heritage view so as to prevent such events from happening again.
出处
《内蒙古师范大学学报（哲学社会科学版）》
2011年第5期18-21,共4页
Journal of Inner Mongolia Normal University：Philosophy and Social Sciences Edition
基金
教育部人文社会科学研究青年项目"内蒙古中西部地区灾赈史研究及其现代启示"(10YJCZH206)
内蒙古自治区科技计划项目"知识产权目标管理工作(非物质文化遗产战略制订)"研究成果
关键词
鸿茅药酒事件
传统医药
非物质文化遗产
the event of Hongmao medicinal liquor
traditional medication
intangible cultural heritage
