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我国城市青少年消费特征分析 被引量：2

Consumption Character Analysis of Teen agers Citizen
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摘要 当前我国城市青少年的消费观念和消费结构都在悄悄地发生着转变。本文在市场调查的基础上，阐述我国城市青少年消费心理和消费行为特征，详尽地分析了影响青少年消费的各种因素。 The consumption concept and consumption structure of teen agers citizen are changing gradually in recent years. This thesis analyzed their consumption mentality, consumption character and the factors that influence teen agers market on the basis of market investigation.
作者 姚慧丽 张烨 沈渝波
机构地区 华东船舶工业学院管理工程系
出处 《华东船舶工业学院学报》 1999年第5期63-66,共4页 Journal of East China Shipbuilding Institute(Natural Science Edition)
关键词 消费 特征 城市地区 青少年 consumption characteristics urban area teenagers
分类号 F713.55 [经济管理—市场营销]
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  • 2Elizabeth,S.M.,William,L.W.,and Richard,J.L. Passing the Torch: Intergenerationa| Influences As a Source of Brand Equity[J].Journal of Marketing,2002,(2): 17-35.
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华东船舶工业学院学报
1999年 第5期

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