摘要
数据挖掘在企业市场营销中得到广泛应用。在移动通信领域,数据挖掘技术和方法被用于进行客户行为分析、建立交叉销售模型、客户忠诚度分析、反欺诈分析、流失预警等等。
Data mining has been widely used in business marketing.In the field of mobile communications,data mining techniques and methods are used for customer behavior analysis,establishment of cross selling model,customer loyalty analysis,fraud analysis,customer churn warning and so on.
出处
《现代电信科技》
2011年第1期110-114,共5页
Modern Science & Technology of Telecommunications
关键词
数据挖掘
移动通信
客户行为分析
客户忠诚度
交叉销售
客户流失
data mining
mobile communications
customer behavior analysis
customer loyalty
cross selling
customer churn
