摘要
用描述性统计和因子分析对我国城市居民洗衣粉消费群体特征和品牌影响因素进行了分析.结果表明,在洗衣粉品牌选择上,不同性别、年龄、学历、收入的消费者表现出一定的差异性;对品牌选择的最主要影响因素是广告频率,其次是消费者生理特征和社会特征.
The characteristics of washing power consumption and influencing factors in the urban residents are analyzed with descriptive statistics and factor analysis The results show that consumer behavior differs a lot based on its gender,age,education and income.The most important factor is the ad frequency,followed by physical characteristics and social characteristics of consumers.
出处
《湖北工业大学学报》
2010年第6期90-93,共4页
Journal of Hubei University of Technology
关键词
城市居民
洗衣粉
品牌偏好
因子分析
urban resident
washing power
brand preference
influence factor
