摘要
采用网上调查法,对公共图书馆的推广活动主题名称、活动类型、活动预告、活动对象、合作情况等进行调查,对国内外公共图书馆推广活动的形象识别作用进行研究。
This paper examines the corporate identity（CI） effect of the extension activities conducted by the public libraries at home and abroad by researching their websitcs. The results show that unified and eye-catching title can strengthen visual identity （VI）. Reading conception can embody mind identity （MI）. Libraries can make full use of behavior identity （BI） as follows ： develop the brand-name programs, hold more interactive activities, regulate the events and make an overall plan, expand the range of promotion objects and develop partnership with other organizations.
出处
《图书情报工作》
CSSCI
北大核心
2009年第13期86-89,15,共5页
Library and Information Service
关键词
公共图书馆
推广活动
形象识别
public library extension activity corporate identity（CI）
