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美国的广告教育理念 被引量：6

The Concepts of Advertising Education from the US Universities
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摘要 美国发达的广告产业有着相应的广告人才培养的理念、机制和方法。了解和借鉴美国的广告教育理念,对于我国蓬勃发展的广告教育事业和广告产业,无疑具有重要的理论意义与实践价值。 The US advanced advertisement industry is definitely related to the research of the concepts, mechanisms and methods of the adpersonin education. To develop China＇s advertising education, it＇s meaningful to study the theories and experiences from US in both academic and participating areas.
作者 查灿长
机构地区 上海大学影视学院广告学系
出处 《新闻界》 CSSCI 北大核心 2008年第4期168-169,共2页 Journalism and Mass Communication
关键词 美国大学 广告教育 教育理念 American universities advertising education conception of education
分类号 G206 [文化科学—传播学]
  • 相关文献

参考文献8

  • 1Keith F.Johnson, Bill I.Ross: "A Five-Year Regional Review of Advertising and Pubhc tkelations Education at U.S.Colleges and Uni versifies",Journal of Promotion Managernent,Vol.7(1/2)2001 ,P254.
  • 2Bill I.Ross:Advertising Education:Yesterday-Today-Tomorrow, 2006, Advertising Education Publications POB 68232-Lubbock,TX79414.P13,
  • 3查灿长,李静.美国高校广告教育状况概述[J].新闻界,2007(5):53-55. 被引量：6
  • 4Bill I.Ross ,Keit F.Johnson:" Where shall I go to study adverfsing and public relations 2004" ,Advertising Education Publications P.O.Box68232,Lubbock,TX79414-8232. P23.P10.P17.P32.P49.
  • 5陈月明.美国高校广告教育[J].宁波大学学报（教育科学版）,2006,28(2):89-94. 被引量：15
  • 6Bill 1.Ross ,Keit F.Johnson: "Where shall I go to study advertising and public relations 2004",Advertising Education Publications P.O.Box68232,Lubbock,TX79414-8232.P12.p5.p51.
  • 72001 Advertising Education Summit:Findings and Recommendations (A White Paper Report on The Advertising Education Summit 2001 ),The University of Texas at Austin College of Communication Department of Advertising Ausfn, Texas 78712.P21-22.
  • 8Journal of Advertising,Spring78,Vol.7 Issue 2, P61.

二级参考文献15

  • 1[2][3][5]Bill I.Ross:AdvertisingEducation:Yesterday-Today-Tomorrow,Advertising Education Publicatiom POB68232-Lubbock,TX79414,P13.
  • 2[6]资料来源:Bill I.Ross:Advertising Education:Yesterday-Today-Tomorrow,Advertising Education Publications POB68232-Lubbock,TX79414,P13.
  • 3[7]Billl.Ross:Advertising,Education:Yesterday-Today-Tomorrow,Advertising Education Publications POB68232-Lubbock,TX79414,P16.
  • 4[8]资料来源:Bill I.Ross:Advertising Education:Yesterday-Today-Tomorrow,POB68232-Lubbock,TX79414,P16.
  • 5[10]根据Bill I.Koss,Keit F.Johnson:Where shall I go tO study advertising and pubic relations? 2004 Advertising Education Pubhcations P.O.Box68232,Lubbock,TX79414-8232.的资料统计.
  • 6[15]资料来源:Where shall I go to study advertising and public relations?2004.
  • 7[17]资抖来源:Bill I.Ross:Advertising Education:Yesterday-Today-Tomorrow,Advertising Education Publications POB68232-Lubbock,TX79414.P14
  • 8[18]Bill I.Ross:AdvertisingEducafion:Yesterday-Today-Tomorrow.Advertising Education Publications POB68232-Lubbock TX79414,P42.
  • 9[19]根据Bill I.Ross,Keit F.Johnson:Where shall I go to study advertising and pubhc relations? 2004 Advertising Education Publications P.O.Box68232,Lubbock,TX79414-8232.资料编撰.
  • 10Elizabeth Gigi Taylor,Karen Whitehill King and Debora K Morrison.“Where Theory and Practice:A Proposed Model for Analyzing Advertising Education”[A].The Proceeding of the 1994 Conference of the American Academy of advertising (美国广告协会1994年年会论文集)[C].1994.64-73.

共引文献18

同被引文献25

引证文献6

新闻界
2008年 第4期

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