摘要
随着经济发展到更高的层次,网络经济出现在人们的研究范畴之中,它对社会经济生活的影响也是方方面面的。网络经济的两大特征是网络外部性和兼容性。在网络外部性特征下,市场竞争的影响因素和形式发生了变化,导致企业竞争出现新的特点。而在现实的经济生活中,特别是对于那些技术更新换代周期越来越短的产业,例如IT、ICT产业,兼容性策略已经成为企业立足市场的关键战略。文章简要分析了网络外部性引起的市场竞争环境的变化及其对企业竞争行为的影响。
As the economy develops to a higher level, network economics comes into area study, and it affects all aspects of the social and economic life. Network externalities and compatibility are the two major characteristics of network economics. Under the conditions of network externalities, the influencing factors and forms of the market competition get changed and firm competition comes up with new characteristics. However, in the real economic life, particularly for those industries with short technology growing cycle, such as IT, ICT industry, compatibility has become the key strategy for firms to get on with market. The article briefly analyzes the changes of the market competition environment arising from network externalities and the effects network externalities have on firm competition.
关键词
网络外部性
兼容性
市场竞争
Network externalities
Compatibility
Market competition
