摘要
网络进入大众传播后,由于其自身的开放性、互动性、即时性等特点,对传统的议程设置构成了强有力的挑战,网络媒介议程设置发生了弱化,给网络传播带来了积极和消极两方面的影响。网络是把“双刃剑”,如果运用得当,将极大地促进社会发展和文明进步,如果运用失当,也会变成“洪水猛兽”而产生负面的社会影响,并会破坏和谐的媒介生态环境。针对网络媒介议程设置弱化的负面影响,相关各方面应积极寻求应对措施,加强议程设置。
The traditional agenda setting theory is remarkably challenged and weakened by the internet mass media due to its characteristics of openness, interaction, and promptness. This weakening brings about both positive and negative influences. The authors attempt to provide possible solutions based on the analysis of the causes of the weakening from the aspects of internet media, the audience and the consequences.
出处
《河北师范大学学报（哲学社会科学版）》
北大核心
2006年第4期152-155,共4页
Journal of Hebei Normal University(Philosophy and Social Sciences)
基金
教育部社会科学研究基金资助项目(05JA860001)
关键词
网络媒介
议程设置
弱化
internet media
agenda setting
weakening
