摘要
宏观的“工业强省”战略最终必将落实到微观的产品市场竞争战略,其实质是品牌战略。本文论述了品牌对推动企业经营,带动经济发展的重要性;研究了甘肃工业产品、工业经济发展的重要障碍是品牌缺损。在此基础上探讨了甘肃工业品牌缺损的关键原因,为实现品牌战略提供理论分析。
Macro-industrialized province strategy will be finally implemented by micro-market competition strategy, which is actually brand strategy. The paper discusses the importance of the brand for enterprise management and regional economic development. Further for Gansu province the lack of brand is the major obstacle on industrial product and economy development. Basing on those, the paper approaches the main reasons of the brand shortness and puts forward the theoretic analysis for realizing brand strategy. L
出处
《科学·经济·社会》
CSSCI
2006年第2期8-11,共4页
Science Economy Society
基金
甘肃省社科规划项目(项目编号:2005A006)阶段性成果。
