摘要
数字出版的迅猛发展,对传统出版单位形成了全方位、多层次的挑战,许多作为内容提供商的出版机构纷纷向技术提供商延伸。文章就传统出版社开展数字出版所存在的问题进行剖析,对通过数字出版流程的建立和数字出版平台的搭建给传统出版社带来的转变进行了详细分析,并提出了传统出版社开展数字出版业务的策略,进而探讨其开展数字出版业务的有效途径。
The rapid development of digital publishing gives traditional publishing comprehensive, multi-level challenges. Many publishers as content providers have extended to the technology providers. This paper analyzes the problems in the process of developing digital publishing of traditional publishers, and discusses the changes for traditional publishers through building of digital publishing process and setting up digital publishing platform, and proposes digital publishing business strategies of traditional publishers, and explores effective ways to carry out digital publishing business.
出处
《编辑之友》
CSSCI
北大核心
2015年第5期39-42,共4页
Editorial Friend
关键词
传统出版社
数字业务
策略
traditional publishers
digital business
strategy
